CASTLE RIFT VALLEY WINE
DELIVERABLES
CASTLE RIFT VALLEY WINE RE-PACKAGING
Label design (illustrations and logotype)
Mockups created
CASTEL Winery was established in Bordeaux, France in 1949 by Founder Pierre Castel and his 8 brothers and sisters. Growing up in the vineyards of Bordeaux, wine was already an integral part of their daily lives. Their driving principle was to share their love of wine and other high-quality products in a way, which fulfills every customer's expectations.
In this project I embarked on a refresh of one of their common line of wines rift valley. Infused with the vibrant spirit of Ethiopian culture, the designs I made showcases handcrafted illustrations of iconic Ethiopian characters found in the rift valley area in the country while also pushing to adding a touch of authenticity and charm to each bottle.
ILLUSTRATION AND LOGOTYPE FOR THE LABELS




CLOSE UP MOCKUPS OF THE FINAL DESIGN

Selected Works
ADDIS FILM WAY FILM FESTIVAL EMPOWERING AFRICAN CREATIVESBRANDING AND COMMUNICATION
ZENDIRO EVENTS, NOSTALGIA MEETS THE FUTUREBRANDING AND COMMUNICATION
EFFOI PIZZA, WE ARE ALL IN ITILLUSTRATION
AKLIL, RUGS THAT TELL STORIESBRANDING
THE GWADA, FOR THE LOVE OF FOODBRANDING & ILLUSTRATIONS
LYTIK CONSULTINGBRANDING
DEVITA PROPERTIESBRANDING
CCAFS IMPACT IN EAST AFRICALAYOUT DESIGN
LOGOFOLIO 2020-2023LOGO DESIGN
EARLY CHILDHOOD DEVELOPMENT PROGRAMCampaign Illustrations
PERSONAL ILLUSTRATIONS AND ARTDIGITAL ART
POSTER SERIESILLUSTRATIONS FOR POSTERS