THE GWADA
DELIVERABLES
ABOUT THE GWADA
Logo and Brand identity
Social media posts
Printed poster
Brand Guideline
Brand Illustrations
Pattern Design
Gwada, in the Amharic language means the back of a house and is used to describe a traditional Ethiopian kitchen. In The Gwada, Ethiopian households prepare their meals with traditional tools and methods. As modern kitchens gain popularity, The Gwada, which we associate with the matriarchs of the family coming together to produce food that nourished the soul, invokes nostalgia of an aromatic childhood.
The brand aims to capture the essence of this inner sanctuary and allow its recreation through sharing food from ingredients to meals. It will provide an experience that allows people with an appreciation for food to learn how to make their favorite dishes, understand the benefits of the ingredients they put into them, explore new recipes, become skilled in dishes that have existed for centuries and discover how to create and build communities through food.
THE LOGO
BRAND ILLUSTRATION
BRAND PATTERNS
BRAND GUIDELINE
STICKERS, T-SHIRT, TOTE BAG AND APRON DESIGN
POSTER AND BANNER DESIGN
Selected Works
ADDIS FILM WAY FILM FESTIVAL EMPOWERING AFRICAN CREATIVESBRANDING AND COMMUNICATION
ZENDIRO EVENTS, NOSTALGIA MEETS THE FUTUREBRANDING AND COMMUNICATION
EFFOI PIZZA, WE ARE ALL IN ITILLUSTRATION
AKLIL, RUGS THAT TELL STORIESBRANDING
LYTIK CONSULTINGBRANDING
DEVITA PROPERTIESBRANDING
CCAFS IMPACT IN EAST AFRICALAYOUT DESIGN
LOGOFOLIO 2020-2023LOGO DESIGN
EARLY CHILDHOOD DEVELOPMENT PROGRAMCampaign Illustrations
PERSONAL ILLUSTRATIONS AND ARTDIGITAL ART
CASTEL WINE RE-PACKAGING DESIGNPackaging Design with Illustrations
POSTER SERIESILLUSTRATIONS FOR POSTERS
GET IN TOUCH
ADDIS ABABA, ETHIOPIA
TEL. : +251 953 948 009
YASTUDIO
SOCIAL MEDIA LINKS